If you’ve ever spotted someone rocking a big, bold, back print on an oversized comfy top, you’ve probably seen one of our iconic Spirit Jerseys®. But before we talk about where we’re headed, let’s rewind to where it all began.
The 80s: Humble Beginnings as Spirit Activewear
Back in 1983, Spirit Activewear was born. It was the era of neon colors, headbands, and all things aerobics. While everyone was busy chasing workout trends, we were quietly making our mark on the apparel industry by focusing on comfort and durability. You know, the type of clothing that actually feels good to wear all day long? That’s where we stood out. But as the world changed and fashion evolved, so did our vision.
Fast forward a few decades, and we went through a little glow-up of our own. The focus shifted from strictly activewear to something more: the Spirit Jersey® garment.
2013: The Rise of the Spirit Jersey® Phenomenon
2013 marked a game-changing year for us. Enter: the Spirit Jersey®—a now-signature garment that took over college campuses, sports arenas, theme parks, and closets everywhere. This wasn't just any oversized top; it was a vibe. With that bold back lettering and comfortable, relaxed fit, it screamed personality (literally, in some cases, with custom slogans). It wasn’t long before the Spirit Jersey® became a go-to for anyone looking to stand out, make a statement, or just feel cozy while doing it.For those of you who’ve been with us for a while, you’ll remember how quickly it caught on. At first, it was just a must-have on the west coast, but soon, everyone wanted to get in on the oversized action. From our Disney collaborations to school spirit collections, we found our niche by blending comfort with self-expression. That combo? Yeah, it was unbeatable.
Looking to the Future: Bigger, Bolder, and More Spirited
So, what’s next for us? We’re always evolving. New colors, new prints, new ways to say, “I’m here, and I’m owning it!” We aren’t just resting on our laurels. We’re constantly pushing the boundaries of what a simple piece of clothing can do. Whether it’s through sustainable fabrics, limited-edition drops, or creative collaborations, we’re keeping the momentum alive and well into the future.If you’ve just discovered Spirit Jersey®, welcome! You’re in for a treat. And if you’ve been rocking the oversized style since day one, well, you already know. Stick around—there’s more to come, and we’re only getting started.
